When discussing adding advertisement to Wrigley Field, Cubs Chairman Tom Ricketts likes to bring up Fenway Park in Boston. "As you know, Major League ballparks have historically relied on in-park signage to generate revenue. Legendary Fenway Park, older than Wrigley Field, has added significant signage throughout its outfield - and two World Series championships - in the last six years."
So, The Red Sox added some ads and next thing you know:
World Series Champions!
Can I tell you a couple of other things the Boston Red Sox added that the Cubs don't currently have, besides that all important signage. They added a guy who could pick up a stolen base when the entire season depended on it. They added a pitcher who could get a win when you could not lose and do it with blood coming out from his ankle. They added set-up men that could set-up and a closer who could close. They added roll players who stepped up in the clutch and star players who played beyond their giant salaries. These, and signage, are things the Cubs do not currently have.