Not for certain who this Lebron fella is, but they have his name posted on a number of establishments around Wrigley Field. I guess he is a possible free agent for the Cubs or perhaps it has something to do with this Soccer Cup that always seems to be on my television. Not sure, but he is a popular fellow.
UPDATE: It turns out he is a basketball player - and a dandy one at that if you were to believe my grandson. But he is on the Miami Heat, so who cares.